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Last week, I introduced the term Viral Music Marketing, whereby your musical career grows with little effort on your part. Then I was surfing the net, and I came across a bulletin board on MP3.com regarding viral marketing. I read through some outstanding marketing ideas. The prob I had was they were contributing word-of-mouth marketing advice, not viral marketing. What the contributors did not realize is that viral marketing requires virtually effort on your part, after your initial effort.. In order for Viral Marketing to work, you must:
Let me explain how better how it works. We'll talk in the form of eBooks which are the most common tool used in viral marketing. Typically, the bard compiles a 5-10 page eBook of information on a topic their audience is interested in. On every page, they include the business name, URL, additional contact information, and possibly even a small sales pitch for a product. The topic information is generic but useful, enough so that they author of the eBook encourages other website owners to give it away at their website as a special gift to their customers for free. This continues down the chain. Follow? Now, the birth of the MP3 and high-speed internet access has given musicians an easy entrance into viral music marketing. Viral marketers use eBooks. We can start with MP3s. Each MP3 can be encoded with information about the song, your band, and your web address. Pick your best single and use it as a marketing tool. Start by giving it away to your fans. Tell your fans that they can give your MP3s away to people for free...as a gift. Encourage them to post a link on their website. Give them a reason...perhaps a bonus MP3 every month, or a discount on your CD prices. Increase the rate of proliferation of the virus by finding other places to post your MP3. Remember once it's started, it should require no effort on your part. Article by Marc Gunn of The Bards Crier. Marc has helped 1000's of musicians make money with their musical groups through TheBards Crier and the Texas Musicians Network. Now you can get personal advice by visiting http://bardscrier.com for FREE "how-to" music marketing assistance. No time to visit the site? Subscribe to The Bards Crier.com distributed weekly for Free: mailto:subscribe@bardscrier.com |
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