This
past weekend, my group, the Brobdingnagian Bards performed at
Barnes & Nobles during an Irish Poetry Reading. It was sponsored
by the Gaelic League of Austin and a local radio program, Celtic
Storm. Over the past few months we've developed quite a name on
Celtic Storm. Donnelle McKaskle, the host, has grown to love us.
We've performed a half a dozen events for KOOP Radio at Donnelle's
request while we promote her show at every opportunity.
Check
out our business cards, for example. The back of our cards will
tell you day and time the show is on the air. Our flyers will
tell you the same. Some even name CS's fantastic host, Donnelle.
But the cards don't stop there. We also promote all the local
Celtic organizations, like Things Celtic, the Gaelic League, and
the Austin Celtic Association. All are valuable for our well-being,
and in all honesty, we are valuable for theirs.
Could
we get along separately? Yes. But why would we want to? We benefit
one another. I try my best to send our fans to their businesses,
because, well...it benefits us.
Send
them away and you'll help yourself? Endorsements are the way of
life for many businesses. Coca-cola works with McDonalds. Pepsi,
Taco Bell. Each works symbiotically together to promote the other.
And each reaps the rewards. And you can too.